Archive for the 'marketing' Category

This story in the Telegraph made me chuckle. The Apple Store is supposedly the most profitable shop in London. More profitable than Harrods, Fortnum’s, the Pound Shop, even the Beatles Store on Baker St. They’re taking in £60 million a year, though how the turnover figure translates into profit is not explained. But as I [...]


I see that the perfect christmas gift this year for a Guardian reader is The Beatles’ remastered box set in mono, a snip at just £200 (less 2p). That’s only £15.38 per disc, fact fans, a mere 200% of the standard price for an album on iTunes. For the privilege of hearing the mono versions [...]


It was a bit reductio ad absurdum, but I spent my last €20 note on a wallet. Then I was ready for the journey home, having spent all the cash I withdrew at unfavourable exchange rates from various cash machines.
Arrived back to find the usual pile of mail – this is rarely exciting, as there [...]


I bought a new belt, as do-it-yourself belt holes tend to be unsatisfactory. As of right now, I’m officially a Medium in belt sizes, not a Large. This is because I have dropped around 7kg (a stone… ish) since starting WeightWatchers (online) just under 6 weeks ago.
You don’t need to be a maths genius to [...]


Top country star Tim McGraw has been turning his hand to other things of late. A children’s book, for one, but also a range of fragrances, called McGraw. Hmmm… sceptical as I am about Mr McGraw’s ability to blend alcohol and essential oils, I’m not sure what such a thing might smell like? Essence of [...]


A blast from the past

Residents of Buckingham were queuing up today outside the Tesco Express on the high street in order to spit in the doorway on their way to the new Waitrose, which has replaced the defunct Budgens in the Meadow Walk shopping centre.
Rumours had been rife for over a year that we’d be [...]


Dear Apple,

05Jun08

I just received an email from you with the subject, Make Your Customers Even Happier. Give iPod.
Now, I’ve not got any customers, sorry, unless you count my students, and I’m certainly not planning on giving those kind of corporate gifts to my students anytime soon. I’m giving them the gift of education. I’m inspiring young [...]


That’s alcohol-free, not free beer, thrill seekers.
Tesco have had a flurry of new-to-these-shores alcohol-free brews on the shelves lately, but I didn’t notice because I’ve been shopping elsewhere, so there’s good news and bad news on the lo-no alcohol front. Bad news first.
The first bad news is that my local Waitrose (Milton Keynes, though a [...]


One of the truisms about media/advertising is that advertisers are keen on the 16-34 year old demographic, because it’s relatively cheaper to persuade one of these individuals to try something new, or to change brands. The over 40s, on the other hand, while they may have more disposable income than the younger age group, are [...]


…of the Genocide Olympics, we should probably talk about the world-wide partners of the Genocide Olympics, who include Pokey Pola, GE, Johnson & Johnson, McRonalds, Omega, Panasonic, Samsung, and Visa. Of that list, I can safely say that I can easily refrain from buying or using any of their products. But wait, I’m not off [...]